Best Record-Store Tag Team: Sonic Boom Records

Source: 
Seattle Weekly
Author: 
Aja Pecknold
Publication date: 
August 1, 2007

Best Record-Store Tag Team: Sonic Boom Records

Jason & Nabil's Picks

BEST PLACE TO BUY A STEREO:

Nabil: Hawthorne [Stereo, 6303 Roosevelt Way N.E.]. "I'm sure we'll both have the same answer on that one. Great people, great stuff, not as expensive as everyone thinks, and they've always been cool with me testing out shitty music on their really nice equipment."

Jason: "They have great used stuff and amazing new tables and amps."

BEST PLACE TO SCROUNGE FOR DEALS ON RECORDS (THAT Isn't SONIC BOOM):

Nabil: "It's got to be in Seattle, right? Garage sales, which I don't do nearly enough of these days. But that's where I've always found the best surprises."

Jason: Crossroads in Portland. "Great space full of different vendors—always a good find in there."

BEST LOCAL BAND:

Nabil: The Blood Brothers. "I don't know what else to say. Their album Crimes sounds like someone opened up my brain and asked it exactly what I wanted to hear at that time, and then put it on a CD. And on vinyl, too, thank God."

Jason: Siberian. "New record out in October on my label...they have to be the best."

BEST DIVE BAR:

Nabil: "I don't want to insult anyone. Is Teddy's on 65th a dive? Their drinks are priced like a dive bar."

Jason: Pacific Inn (3501 Stone Way N.). "Used to have the greatest jukebox in town until we overplayed the Replacements. Amazing fish and chips!"

BEST LATE-NIGHT EATS:

Nabil: "Still my number one complaint about Seattle: not enough late-night food. Quesadillas at my place."

Jason: Dante's hot-dog stand in Ballard. "Great dogs when I get out of a show or work."

BEST PLACE TO SEE A SHOW:

Nabil: "I've always been a huge fan of the Moore Theatre. I've seen so many great bands play there. It's the perfect small place for a big show."

Jason: Showbox. "Multiple bars, great sound, nice people, and a stellar acts."

BEST NON-MUSIC-RELATED RECREATION IN THE CITY:

Nabil: "It's a tie between drinking at Hazlewood [2311 N.W. Market St.] and eating at Paseo [4225 Fremont Ave. N.]."

Jason: Boating. "Not that I get to go on boats often, but when I do, I really enjoy it."

More About

"I always say it's KISS vs. Bob Dylan," Nabil Ayers says, encapsulating how he and Sonic Boom Records partner Jason Hughes differ when it comes to music.

"It is! It's melody vs. lyrics," Hughes chimes in. "You grew up with KISS, and I grew up with classic rock."

The two, who became friends while working at Easy Street Records in the mid-'90s, may not have an identical taste in music. But they've shared a common vision since 1997, when they opened the doors of their first Sonic Boom records in a tiny Fremont storefront. The used section consisted of their two personal CD collections, and they had one cardboard box–worth of vinyl.

And they had a couch. "It was a pleather couch with a pullout bed," Ayers, the self-proclaimed social chair of the store, remembers fondly. "We had a listening station next to it, and we'd just sit there and drink beer."

In that first space they hosted packed in-store performances featuring the likes of Death Cab for Cutie, Creeper Lagoon, and Lou Barlow. Their first midnight sale, for Built to Spill's Keep It Like a Secret, surprised the store owners when they returned from purchasing beer to find a line out the door.

Times weren't always so lush, though: They did what they could with what they had, working other jobs and paying themselves as little as possible. "Jason would say, 'What's the least amount of money you can live on?'" says Ayers of Hughes' approach to number crunching. "And I'd say, '$250 [per couple weeks]'; and he'd say, 'I can live on $200.' And I'd say, 'OK, $200.'"

Friends like KEXP's Cheryl Waters manned the register when Ayers and Hughes would head out of town on buying trips to cities like Portland, whose high concentration of independent record stores spurred them into opening Sonic Boom. It wasn't until they made the leap into their current Fremont space, however, that the store began to take off. The more centralized location brought an infusion of customers, many of whom hadn't even been aware that there was a record store in the neighborhood.

"People would come in and say, 'Oh, it's so great there's a record store in the neighborhood now!'" Ayers recalls. "And I would be like, 'There's been one here for the last two years!'"

Over th e past 10 years, Sonic Boom has built three more stores, plus a vinyl annex/general store next to the Fremont location. The duo's business has become an essential, integral cog in the Seattle music community, and their Capitol Hill and Ballard outposts have become a regular stop for many national touring acts, performing in-stores in the intimate setting.

Ayers and Hughes also both run their own, separate indie record labels: Ayers' Control Group has been home to bands like Schoolyard Heroes; while Sonic Boom Recordings, Hughes' labor of love, has released everything from Death Cab 7 inches to United States of Electronica EPs.

"There were times when we had no money, says Ayers, "but it didn't matter. I can never remember going to bed worrying."— Locations in Fremont, Ballard, and Capitol Hill, www.sonicboomrecords.com.